Anybody who uses Facebook will be familiar with the insidious way in which it manages your daily experience. Click on a picture of a dog, and you’ll get flooded with pictures of dogs. You’ll get doggy treat adverts, dog adoption groups and cute videos of dogs cooking paella. In fact you don’t even need to have clicked. Such is the subtlety of the Facebook ‘algorithm’.

You only have to slow down or stop scrolling on your device to inform the social media site that this is something you are interested in and you’ll get more of it. It is almost impossible not to do that if something catches your eye.

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