Anybody who uses Facebook will be familiar with the insidious way in which it manages your daily experience. Click on a picture of a dog, and you’ll get flooded with pictures of dogs. You’ll get doggy treat adverts, dog adoption groups and cute videos of dogs cooking paella. In fact you don’t even need to have clicked. Such is the subtlety of the Facebook ‘algorithm’.

You only have to slow down or stop scrolling on your device to inform the social media site that this is something you are interested in and you’ll get more of it. It is almost impossible not to do that if something catches your eye.

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A lot has been written and said about the Facebook phenomenon. Love it or hate it, it’s here for a while yet, and the concept that it has created in society will last even longer.
Whether you are a fan, a casual user or one of the many who reject Facebook for various reasons it is still unavoidable. Every website has a ‘like’ button (test mine out!) Every company has a page, or an ad or a marketing strategy that takes advantage of the power of the social network.
Personally, I think Facebook is like any other tool. It will be what you make it. It can be a power for good or a power for ill. It can be fun and frivolous or it can be disturbing and depressing.
The main thing is to use it right, or not use it at all. So with that in mind I thought I would deliver my own personal top 7 tips for making the most of Facebook. These are ideas that are more or less built on my model of the world, and I know that yours may be distinctly different, but bear with me and maybe some of what I suggest may ring true.Read more »

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